The Story Behind ‘Keep Calm and Carry On’ – its bookish roots

Keep Calm and Carry On posters

During World War II, British propaganda posters were made.

First came:

YOUR COURAGE
YOUR CHEERFULNESS
YOUR RESOLUTION
WILL BRING
US VICTORY

Then:

FREEDOM IS
IN PERIL
DEFEND IT
WITH ALL
YOUR MIGHT

But . . .

KEEP
CALM
AND
CARRY
ON

. . . was kept back in case of invasion.

It was never used and remained hidden for 50 years when a copy was found in Barter Books in the north east of England. Thank heavens for bookshops!


Further reading:
The greatest motivational poster ever?BBC

images: KeepCalmAndCarryOn.com

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