Category Archives: Waterstones

UK Publishing’s ‘Super Thursday’ – 503 Books Released in Time for Christmas

BOOKSHOP

Today is Super Thursday, the day publishing houses release their (mostly hardcover) books into the wild for frenzied Christmas consumption in order to boost dead tree sales in bricks-and-mortar bookshops. Last year saw over 300 titles released in a single day, paling in comparison to today’s 503.

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